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Speaker Information - John Hibbs - Director, Benjamin Franklin Institute of Global Education

To better prepare yourself for John's talk - please look at the following:

• Tuesday, February 5, 2002 - Chronicle of Higher Education - United States Open University Announces It Will Close in June - By MICHAEL ARNONE
  http://chronicle.com/free/2002/02/2002020501u.htm
• An excellent article from the Economist February 6th 2002
  http://www.economist.com/globalExecutive/education/executive/displayStory.cfm?story_id=964239
• Astute providers of distance education would do well to see how Fathom, Elderhostel, and a consortium of education sources have connected the (marketing) dots
  http://www.fathom.com/elderhostel/information.jhtml#fathom
  http://www.elderhostel.org/about/what_is.asp
• Every Marketing 101 textbook confirms that the best form of selling your product is by word-of-mouth, especially if by those who have already benefited from the product. How many education providers make arrangements with their graduates to promote their institution? Particularly overseas - where prospects are excellent and where graduating students can enjoy a transcendent experience. See Parts IV & VI
  http://www.bfranklin.edu/champions/champion.htm
• FATHOM, the for profit online-learning provider run by Columbia University, has added scores of corporate-training courses to its academic and cultural offerings. The move, involving four education companies, is Fathom's latest change of direction in its troubled search for customers and investors.
  http://chronicle.com/free/2002/02/2002020801u.htm
• From the Chronicle of Higher Education
  "The State University of New York at Buffalo's School of Management pulled the plug on its 18-month-old Web-based M.B.A. program last week. The business school joins a growing list of institutions that have concluded that online programs aren't worth the expense and hassle."
  Says Hibbs -You don't think marketing counts?
  http://chronicle.com/free/2002/02/2002022001u.htm
• FROM: JOHN HIBBS, August 15, 2002
  The below came into my mailbox today, an offer from Harvard, which is self explanatory. Except this
  • It has no signatory - sent by a Soviet Bureaucrat?
  • It has no telephone number - no human beings allowed?
  • It has no URL - for courses offered by distance means?
  • Ot demonstrates that even Harvard can't market worth a damn

  I will discuss this more at the Conference. Meantime, let me share it with you as it arrived on my desk.

  From: WIDECourses@pz.harvard.edu
  Date: Thu, 15 Aug 2002 13:41:32 -0400
  Subject: Earn $$$ from WIDE World - Refer a Friend!
  To: hibbs@bfranklin.eduWHAT'S IT ALL ABOUT?
  WIDE World is launching an exciting, new "refer a friend" program! This program is a terrific way for you to earn gift certificates that can be used toward the purchase of books, CDs, electronics, software, etc. from amazon.com. There is no limit on the number of people you can refer, so you can earn as many amazon.com gift certificates as you want!
  HOW DOES IT WORK?
  Glad you asked! Wide World is providing $25 gift certificates from amazon.com to anyone who refers a friend to WIDE World. See below for rules and details.
  WHAT ARE THE RULES?
  Anyone who refers a friend to WIDE World between August 19 and September 6, 2002 will receive a $25 gift certificate from amazon.com, provided that the person being referred has completed a valid registration form and has never taken a WIDE course before.
  A registration is considered valid if the WIDE World registration form has been completely filled out and payment has been received by WIDE World by September 6, 2002 (payment can be made by check, purchase order or credit card).
  The "refer a friend" program applies only to new registrations that occur between August 19 and September 6, 2002.
  The person who is being referred to WIDE World must include the first and last name, as well as the complete email address of the person who referred them (this information can be provided during the registration process, in the "payment" section).
  This offer can not be combined with other offers. If the person being referred to WIDE is already receiving a group scholarship or group discount from WIDE World, that person's registration would not be eligible for the "refer a friend" program.
  Amazon gift certificates will be rewarded on September 16th to everyone who "referred a friend" to WIDE World.WE HOPE YOU'LL TAKE ADVANTAGE OF THIS EXCITING OFFER AND REFER YOUR FRIENDS AND COLLEAGUES TO WIDE WORLD!
  If you have any questions, or need additional information, please don't hesitate to contact us.++++++++++++++++++++++++++
  If you prefer to not receive e-mail updates from WIDE World, please reply to this message with the word 'REMOVE' in the subject heading.