Sponsored by the University of New Brunswick and the WWW Courseware Developers.

(U1) Marketing Web-based Learning - 9:00 am till 12:00 noon
Instructor - Dr. Eugene Rubin - Associate Dean - Grad School of Management and Technolgy - University of Maryland - Half Day

Description
Marketing online courses and programs is not a "no-brainer". New technologies and shifting demographics have created a new environment where traditional marketing methods may not be effective.
Several issues need to be addressed in the current and developing market:

1. Traditionally, institutions and organizations have used the print media to advertise their offerings. The Internet and the World Wide Web have changed things considerably. How and why is this happening? Which media is best?
2. Marketing is not necessarily the same thing as selling. Inquiries do not always result in applications, which do not always result in registrations. Where should our money go? How should we measure results?
3. In the past, educational institutions have generally not spent much money on marketing their services. The percent of total revenue that was allocated to marketing has been much lower than most other for-profit organizations. This was because most educational organizations existed in a closed marketplace. They were the only providers and they were geographically delimited. The web has changed all of that. Geography is no longer the major determiner of market, and new providers are creating new competition.

(U2) This session (U2) is full - Designing Instruction for On-Line Learning
- 9:00 am till 12:00 noon
Instructor - - Dr. Mohamed Ally - Athabasca University - Half Day
Description
Instruction that is well designed can be learned by students regardless of the delivery method. It is the design that makes people learn. This workshop will provide you with the knowledge and skills to design instruction for on-line learning. You will be able to apply sound learning principles, adult learning theories, and learning style theory to develop learning strategies for on-line learning. Please bring a segment of instruction and a few learning objectives to the workshop so that you can develop learning strategies for the objectives.

The facilitator
Mohamed Ally is currently Associate Professor in the Master of Distance Education program at Athabasca University. He has many years of experience in instructional design, program development, and organizational development.

(U3) Web Based Learning Tools - Evaluating Integrated Products for Web Based Learning
9:00 am till 12:00 noon
Instructor - Carol Washburn - Center for Instructional Development and Distance Education - University of Pittsburgh - Half Day

Description
No course management software is perfect for everyone.

Faculty have diverse needs, skills and amounts of time and motivation to learn and administer software. Computing and systems staff believe that issues such as scalability and standards compliance should be top priorities. Support staff have strong ideas they want to contribute to the evaluation process.

How does an insititution prioritize needs when everyone agrees on the need for an integrated web-based course environment, but disagrees on the necessary software components? What process do you use in deciding which web-based course tools to select?

The University of Pittsburgh was faced with this situation before embarking on a
-long selection process comparing several products throughout different stages of the review. In this workshop, we will discuss that process after establishing a protocol directed towards answering the following questions:

• What do you want?
• What is available?
• Who will be involved in the selection process?
• How do you evaluate a package in the decision-making process?

The workshop will provide tools to help you develop an individualized functional assessment for examining different packages. Participants will compare features of different products and identify the types of support necessary so that, ultimately, the software will be adopted and used by faculty and students.